Hello


Sharmadean Reid is a former fashion stylist and brand consultant who started WAH as a hip hop magazine for girls in 2006 while still at university. She then founded WAH Nails as a side project in 2009.

WAH completely changed the beauty landscape with its millennial voice, feminist attitude and innovative salon space. She then wrote two books, delivered global pop up nail salons for 100s of brands, created a product line with Walgreen Boots Alliance and was awarded an MBE from HRH Queen in 2015 for services to Beauty.

Alongside all of this she shared her journey by organising business events for young female entrepreneurs culminating in futuregirlcorp.com.

This year she opened a dreamy salon in Soho, London, showcasing a Virtual Reality Nail Design app in collaboration with DVTK and is constantly looking for ways to push the salon experience further through technology.

So now she is building a new way to book beauty online. 

Born in 1984, resides in London, UK, holla to hang out!