Sharmadean Reid graduated from Central St Martins with a First Class degree in Communication and became a brand consultant and fashion stylist for Nike, Asos and Arena Homme +.  She started WAH as a hip hop magazine for girls in 2006 while still at university. She then founded WAH Nails as a side project in 2009.

Alongside all of this she shared her journey by organising business events for young female entrepreneurs culminating in futuregirlcorp.com.

In 2018 she founded Beautystack with Dan Woodbury and Ken Lalobo becoming one of the first Black women in the UK raise venture capital funding, from Local Globe and Index Ventures. Beautystack used visual menus and social network mechanics to convert clients to book beauty and wellness treatments. With a proprietary database of beauty service images, we believed that marketplaces should be driven by the community, not by ads.

The pandemic halted the launch of Beautystack and during the year of 2020, Sharmadean ran a campaign to increase awareness to the UK Government on the Beauty Pro experience. She also provided content for her growing userbase in the form of business and professional talks, mental health support and books and cultural recommendations.

Community has always been central to Sharmadean’s work and mid pandemic, in March 2021 we launched The Stack World. A platform that enables build the knowledge and network to grow.